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Czech Top 100
Official water of the Czech EU presidency
Czech Grand Design 2006 and 2007
Aquallia
Klasa
Employer
of the Year
Rhodos
2004
Golden
Czech Spring 2005
The Blue Rhodos for Mattoni
New company products KMV at the market now
Golden
czech spring 2002
Ccertificate
of quality iso 9001:2000
European
trusted brands 2002 - Good Brand 2002
Rhodos - company image prize 2002
Rhodos - company image prize 2001
Top
chart of the best ranking companies in the czech republic for
1999
Next
award
| Czech Top 100 |
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In 2009, Karlovarské minerální vody, a.s, became the most admired company of the Karlovy Vary Region in the Czech Top 100 survey. The one hundred of admired companies in the Czech Republic is annually voted for by managers of significant companies, economic and financial analysts, representatives of trade unions, associations and profession unions, which are appealed by the CZECH TOP 100. The aim of the survey is to publish a list of the most important companies in the Czech Republic regularly and on the basis of the comparison of selected economic indicators to arrange them into a compact chart.
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| Official water of the Czech EU presidency |
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Mattoni mineral water is served during all meetings at governmental and ministerial level in the Czech Republic and in Brussels during the Czech EU presidency. Karlovarske mineralni vody (KMV), as one of the leading European producers of non-alcoholic beverages, has become partner of the Czech EU presidency. KMV has met all criteria set for quality as well as flexibility of supplies in all aspects.
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Source: www.eu2009.cz
| Czech Grand Design 2006 and 2007 |
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Annual awards draw the attention of professionals and the public to exceptional people and their achievements in most fields of human endeavour. The same is valid for the Czech Grand Design competition which confers prestige awards for designer work.
Karlovarské Minerální Vody has been putting great emphasis on design as shown by the company’s cooperation with the Alessi company, the Pinifarina studio and designers like Bořek Šípek, Rony Plesl, Ivan Jelinek, and indeed Jan Čapek who was nominated for the Czech Grand Design 2006 Product Designer of the Year Award and was awarded the second prize for his design of the Mattoni Sport bottle. Karlovarské Minerální Vody was nominated for the Producer of the Year Award at the Czech Grand Design 2006 and the Company highly values the third position it managed to secure in this category. The implementation of the new design of the 1.5l Mattoni bottle (for more information click here) and ongoing cooperation with Jan Čapek resulted in a nomination for the Producer of the Year at the Czech Grand Design 2007 and Jan Čapek was nominated for the Designer of the Year.
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| Aquallia |
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Mattoni
Styl´ –the winner of Czech non-sparkling waters at the Aquallia
Fair 2005
The Aquallia Fair 2005 took place in the Prague Congress
Centre from 3rd to the 5th of November. This unique European
event focusing on water, cosmetics, health, spa treatments
and design also doubles as a fair and an international discussion
forum offering a wonderful opportunity for acquiring information,
exchanging ideas and passing on experience. The Aquallia
prizes for 2005 were announced during this event with Mattoni
Styl securing first place among Czech non-sparkling waters.
For further information please see: http://www.aquallia.com
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| Klasa |
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The
Karlovarské minerální vody company is involved in the national
project KLASA brand which is awarded to products that prove
to be of constantly good quality and are of Czech origin.
The company has been awarded the national brand KLASA for
its products Mattoni, Magnesia and Aquila since 2003 demonstrating
the high quality of KMV products and their value to the consumer.
Source: KMV, a.s.
Marketing objectives and principles of using the
national brand KLASA
- National brand KLASA
provides information to consumers and tradesmen informing
that the product that has been awarded the KLASA brand
is: :
- Fully or partially made out of domestic ingredients
- Made exclusively in the Czech Republic
- The quality of the product is comparable or better
than similar imported products, or that the recipe
for the product is unique
- The quality of the product is constant, including
the compliance with hygienic and technological procedures,
composition and potentially also the packaging and
may even be applied to the quality of the packaging
- Conforming to the relevant food standards
- National brand KLASA
serves as a marketing tool for the producers of domestic
foods which were awarded this brand. The brand helps to
fulfil the following roles:
- Informs about the qualities of foods and products
produced
- Promotes the sale of products that have been awarded
this brand
- Enables the producers of good quality foods to
participate in the marketing support by the marketing
department of the National Agricultural Intervention
Fund.
- National brand KLASA
The brand is awarded by the Ministry of Agriculture of
the Czech Republic based on the recommendation of the
brand administrator. It is managed and promoted by the
marketing department of the National Agricultural Intervention
Fund which monitors the following issues:
- The brand is awarded in accordance with the rules
determined in the ´Awarding Rules´ and in accordance
with marketing objectives
- The brand is used in accordance with the rules
determined in the graphic manual for the use of the
brand
- The brand fulfils the marketing objectives and
principles stated above
- The brand is associated only with the specific
products which were awarded this brand
- The brand was not devalued by unsuitable use and
it is not associated with products which might damage
the reputation and the role of the brand
Source: www.szif.cz
For further information please see: www.mze.cz,
www.szif.cz |
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| Employer of the Year |
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Lidové noviny issues a chart of the companies that appear to be potentially attractive employers for the university and college graduates.
The results of the Employer of the Year survey held annually by the International Students´ Organisation (AIESEC) serve as a very good criterion of the attractiveness of companies and professions. This year, almost 1,500 students in the final years of the Czech universities and colleges participated in the survey and answered questions regarding the industry or area, specific company and position, which they would prefer working in.
The companies presenting traditional Czech brands - Škoda Auto, Karlovarské minerální vody, Plzeňský Prazdroj or the Czech Airlines – captured the top positions in the chart. Regarding a specific position or work in a company, for several years now the highest preferences have been going towards financial management, marketing and advertising, personnel management, international trade or strategic marketing and planning.
Source: Lidové noviny
Date of issue: October 11, 2004 |
| Rhodos 2004 |
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Also this year, Carlsbad Mineral Waters (Karlovarské minerální vody, a.s.) won first place in the category of Mineral and Table Water Producers in the prestigious Rhodos 2004 competition– awarded for the best marketing image. Mattoni is one of the few trademarks that is constantly perceived by the public (and by experts as well) as a brand continuously confirming its quality and traditional value. |
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| GOLDEN
CZECH SPRING 2005 |
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This year, the company Karlovarské minerální vody, a.s. has once again defended its first-place position in the Golden Czech Spring Competition, and that in the category of „natural and flavoured mineral waters“. This time it won with its product Mattoni Mild.
The competition took place from 1 to 4 February in Tábor, South Bohemia. |
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| The
Blue Rhodos for Mattoni
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The Good-Quality Corporate Image of Karlovarské
minerální vody.
In
the field of mineral water producers, KMV, a.s.
took the first place in the competition for the best corporate
image for the fourth time in a row.
Already in its seventh year, the competition was organised
by the Rhodos Association comprised of GfK Praha, a marketing
research agency, of Economia Publishing House and of Ogilvy
CID.
Rhodos judged the quality of the corporate image of companies
in a procedure where, in the first stage, 50 Czech managers
designated five parameters that in their own opinions were
the most important for a company’s image. Afterwards, in the
second stage, 500 Czech managers were addressed in a telephone
inquiry. They were asked to spontaneously name five companies
in each of the 19 categories that Rhodos assesses companies
in, then to evaluate them and to decide to what degree they
meet the separate parameters. The criteria varied by field,
but often they included customer approach, reliability and
product quality.
New this year was the Blue Rhodos Prize that was awarded to
the companies that took first place at least three times in
a row. The Mattoni brand of Karlovarské
minerální vody, a. s. received the prize after taking
first place for the fourth time in a row this year. |
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| New products of Karlovarské minerální vody, a.s. |
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Innovations in glass
Mattoni Grand 0.33 l, Mattoni Grand Soft 0.33 l and the non-carbonated Aquila Aqualinea 0.33 l still spring water are now presented in a brand new glass bottle designed by the legendary Pininfarina Design Studio.
Mattoni Soft caresses
For lovers of mild bubbles, we have prepared Mattoni Soft in 0.5 and 1.5 l PET packaging.
Mattoni Light Lemon and Orange
Another new product is Mattoni Light in orange, lemon nad grapefruit flavours – in PET 0.5 and 1.5 l packaging.
Mattoni in a new coat
The traditional products Mattoni natural 0.33 l, 0.5 l and 1.5 l are introduced in a new design. Flavoured Mattoni also underwent changes.
Magnesia Multia 0,5 l
The last novelty is the new 0.5 l format of Magnesia Multia in orange, lemon, and grapefruit flavours.
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| GOLDEN
CZECH SPRING 2003 |
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On March 31, 2003 the winner of the Czech
Spring Awards was announced in Tabor. Nine mineral water
manufacturers competed for the title. Mattoni and Magnesia
of Karlovarské minerální vody, a.s. won the titles in the
natural mineral water category.
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| EUROPEAN
TRUSTED BRANDS 2003 - GOOD BRAND 2003
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But for a few exceptions, Czech consumers
still consider the same, traditional brands as the most
credible ones. This is confirmed by the results of the freshly
completed survey Good Brand 2003, organised for the third
time by Reader's Digest in European countries. Similarly
to other regions, the Czechs trust their traditional "national"
brands the most, if available in the given product category.
Once again, Mattoni natural mineral water is a star among
non-alcoholic beverages.
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| GOLDEN
CZECH SPRING 2002 |
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This year Karlovarské minerální vody, a.s.
has won many awards, confirming its number one position
on the mineral water market. One of the awards was the Golden
Czech Spring 2002 - a prize the Magnesia label was awarded
in the category of mineral waters at the Beer and Mineral
Waters Ceremonies. Also this year, Karlovarské minerální
vody, a.s. was ranked among the Czech Top 100 - the ranking
of one hundred admirable companies of the Czech Republic.
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| CERTIFICATE
OF QUALITY ISO 9001:2000
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In April 2002, KMV, a.s. obtained the certificate
of quality No. 01 100 025001 verifying in compliance
with the TÜV CERT procedure that Karlovarské minerální vody,
a.s. and its associated plants MATTONI and MAGNESIA have
introduced and have been using a system that assures
quality in the industry of bottling natural mineral, natural
spring and table water, the development and the manufacture
of beverages with fruit syrups, juices and aromatic compounds
according to DIN EN ISO 9001:2000 norms.
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| EUROPEAN
TRUSTED BRANDS 2002 - GOOD BRAND 2002 |
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MATTONI won in the "Non-alcoholic beverage"
category of the "Good Brand 2002" survey.
Towards the end of 2001, Reader's Digest organised
a second consumer brand trust and preference survey. This
project is among the most important of its kind in Europe.
The main goal of the survey was to reveal which brands Europeans
trust the most in 30 given categories. The respondents evaluated
these brands from the aspects of quality, value, trustworthiness,
image and understanding of customer needs.
In the Czech Republic, this survey is organised
by Reader's Digest "Výběr" under the heading "Good Brand
2002". The survey was carried out by means of correspondence,
using questionnaires that were processed and evaluated by
the Wyman Dillon Limited company, whose head office is in
Bristol, Great Britain.
The products of KMV, a.s. took two of the
three winning positions in the "Non-alcoholic beverages"
category. Mattoni was the winner and Magnesia took third
place.
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| RHODOS
- COMPANY IMAGE PRIZE 2002
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| Category
- Mineral water manufacturers |
| 1. prize |
Karlovarské
minerální vody |
| 2. prize |
Hanácká kyselka |
| 3. prize |
Helios Praha,
závod minerální vody Ondrášov |
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| RHODOS
- COMPANY IMAGE PRIZE 2001 |
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 |
Since 1997, the Prize for the Best Company
Image has been awarded by the consortium of the companies
Kairos, Brno Fairs and Exhibitions, Corporate Identity Design,
Economist and GfK-Prague on the basis of evaluation by top
managers of companies based in the Czech Republic. |
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The investigation consists of two stages: First,
the managers define major parameters for individual branches
- categories, and then they select five parameters for evaluation
of the companies active in each particular category. |
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The evaluation takes the form of telephone
inquiries focused on a representative sample of 500 respondents
- top managers. |
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In 2001, the prizes have been awarded for 19
categories of national economy. For each category, a hierarchy
of the three best companies has been made as follows: |
Results:
| Category |
1st
prize |
2st
prize |
3st
prize |
| Mineral water manufacturers |
Karlovarské minerální
vody (Mattoni) |
Nova centrum (Korunní kyselka) |
Poděbradka |
| Non-alcoholic beverage manufacturers |
Karlovarské minerální
vody
(Aquila) |
HBSW
(Dobrá voda) |
Pepsi |
| Car manufacturers |
Mercedes Benz |
BMW |
Ford Motor |
| Computer manufacturers |
Hewlett-Packard |
Apple Computer |
IBM |
| Cellular phone manufacturers |
Nokia |
Siemens |
Panasonic |
| Breweries |
Plzeňský Prazdroj |
Budějovický Budvar |
Pivovar Radegast |
| Sports clothes manufacturers |
Nike |
Puma |
Adidas |
| Travel bureaux |
Fischer |
Vítkovice Tours |
Čedok |
| Air companies |
Fischer air |
Lufthansa |
British Airways |
| Spirits and liquor manufacturers |
Jan Becher - Karlovarská Beecherovka |
United Ddestillers |
Rudolf Jelínek |
| Cellular phone operators |
Eurotel |
RadioMobil |
Český mobil |
| Perfume and lotion manufacturers |
MIDIO (Ch. Dior) |
Beiersdorf
(Nivea) |
Fann
(Hugo Boss) |
| Leasing companies |
CAC Leasing |
Škofin |
OB Leasing |
| Hypermarkets/supermarkets |
Tesco |
Hypernova |
Carrefour |
| Petrol stations |
Aral |
Shell |
OMV |
| Building savings banks |
Českomoravská |
ČS-Stav. Spořitelna |
Raiffeisen |
| Insurance companies |
Nationale - Niederlanden |
Allianz |
Generali |
| Consumer electronics manufacturers |
Sony Czech |
Thomson |
Philips |
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TOP
CHART OF THE BEST RANKING COMPANIES IN THE
CZECH REPUBLIC FOR 1999 |
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The survey has been performed by AISA, a company specializing
in market research. |
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The survey included 225 Czech and international companies. |
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The survey was performed during the whole year in the form
of personal conversations. |
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It was based on a representative selection of the Czech
population in the age of 15-69 years. |
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1000 respondents were asked about every company. |
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The company of Karlovarské minerální vody,
a.s. is the best ranking Czech company. "It is the first time
when the top ten most renown companies included right two
Czech producers of beverages", confirmed Marek Boguszak, director
of the AISA company. |
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1999
|
FIRM
|
1998
|
|
1.
|
BMW
|
1.
|
|
2.
|
Karlovarské minerální
vody
|
11-12.
|
|
3.
|
Panasonic
|
8.
|
|
4.
|
Plzeňské pivovary
|
17.
|
|
5.
|
Rossignol
|
2.
|
|
6-7.
|
Honda
|
5.
|
|
6-7.
|
Mazda
|
7.
|
|
8-9.
|
Ford
|
11-12.
|
|
10.
|
Adida
|
26.27.
|
|
11.
|
Opel
|
24-25.
|
|
12-13.
|
Sony
|
3.
|
|
12-13.
|
Philips
|
6.
|
|
14.
|
Mercedes
|
4.
|
|
15-16.
|
Husqvarna
|
22.
|
|
17.
|
Toyota
|
15-16.
|
|
18.
|
Microsoft
|
34.
|
|
19-20.
|
Nissan
|
35.
|
|
19-20.
|
Gillette
|
40.
|
|
21.
|
Michelin
|
15-16.
|
|
22-24.
|
Mitsubishi
|
19.
|
|
22-24.
|
Renault
|
55-58.
|
|
22-24.
|
Čokoládovny
|
13.
|
|
25.
|
Nestlé
|
62-64.
|
|
26-27.
|
Hewlett Packard
|
41-42.
|
|
26-27.
|
Kodak
|
26-27.
|
|
28.
|
Budvar
|
29.
|
|
29.
|
Samsung Calex
|
36-37.
|
|
30.
|
Moulinex
|
41-42.
|
|
31.
|
Whirlpool
|
52.
|
|
32-35.
|
Robert Bosch
|
20.
|
|
32-35.
|
Reebok
|
31-32.
|
|
32-35.
|
Zanussi
|
36-37.
|
|
32-35.
|
Fischer - cestovní kancelář
|
45-48.
|
|
36.
|
General Motors
|
9-10.
|
|
37.
|
Canon
|
38-39.
|
|
38-40.
|
Goodyear
|
92-93.
|
|
38-40.
|
IBM
|
18.
|
|
38-40.
|
Stock Plzeň
|
59-60.
|
|
41-42.
|
Jihočeské mlékárny
|
45-48.
|
|
41-42.
|
Škoda, automobilová a.s.
|
45-48.
|
|
43.
|
Braun
|
49.
|
|
44.
|
Hanácká kyselka
|
23.
|
|
45.
|
Nokia
|
77-78.
|
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| AWARDS
WON BY KARLOVARSKÉ MINERÁLNÍ VODY, A.S. |
 |
1. HIT 2001 - Modern shopping
The "Best innovation of the year in the category of
non-alcoholic beverages" award was won by Mattoni
0.5 l natural, lemon and orange.
2. Golden Czech Spring 2001
In the "Mineral water" category, for MATTONI
3. RHODOS - prize for company image 2001
1st place in the "Mineral water producers" and "Non-alcoholic
beverage producers"
4. 3D advertising star
The "Mattoni opener" promotional item won 1st place in category
D: "3D with the greatest added value".
5. RHODOS - prize for company image 2000
1st place in the "Mineral water producers"
category
6. Golden Czech Spring 2000
In the "Mineral waters" category for MAGNESIA
7. HIT PARADE OF THE BEST-RATED COMPANIES IN THE CZECH
REPUBLIC FOR THE YEAR 1999
2nd place
8. Golden Seal 1998
1st place in the "Newspaper product advertisements"
category - Mattoni advertisement.
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