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MARKET POSITION IN THE CZECH REPUBLIC


Czech Top 100
Official water of the Czech EU presidency
Czech Grand Design 2006 and 2007
Aquallia
Klasa
Employer of the Year
Rhodos 2004
Golden Czech Spring 2005
The Blue Rhodos for Mattoni
New company products KMV at the market now
Golden czech spring 2002
Ccertificate of quality iso 9001:2000
European trusted brands 2002 - Good Brand 2002
Rhodos - company image prize 2002
Rhodos - company image prize 2001
Top chart of the best ranking companies in the czech republic for 1999

Next award

 Czech Top 100

In 2009, Karlovarské minerální vody, a.s, became the most admired company of the Karlovy Vary Region in the Czech Top 100 survey. The one hundred of admired companies in the Czech Republic is annually voted for by managers of significant companies, economic and financial analysts, representatives of trade unions, associations and profession unions, which are appealed by the CZECH TOP 100. The aim of the survey is to publish a list of the most important companies in the Czech Republic regularly and on the basis of the comparison of selected economic indicators to arrange them into a compact chart.


 Official water of the Czech EU presidency

Mattoni mineral water is served during all meetings at governmental and ministerial level in the Czech Republic and in Brussels during the Czech EU presidency. Karlovarske mineralni vody (KMV), as one of the leading European producers of non-alcoholic beverages, has become partner of the Czech EU presidency. KMV has met all criteria set for quality as well as flexibility of supplies in all aspects.


EU2009 EU2009 EU2009

EU2009 EU2009 EU2009

Source: www.eu2009.cz

 Czech Grand Design 2006 and 2007


Annual awards draw the attention of professionals and the public to exceptional people and their achievements in most fields of human endeavour. The same is valid for the Czech Grand Design competition which confers prestige awards for designer work.

Karlovarské Minerální Vody has been putting great emphasis on design as shown by the company’s cooperation with the Alessi company, the Pinifarina studio and designers like Bořek Šípek, Rony Plesl, Ivan Jelinek, and indeed Jan Čapek who was nominated for the Czech Grand Design 2006 Product Designer of the Year Award and was awarded the second prize for his design of the Mattoni Sport bottle. Karlovarské Minerální Vody was nominated for the Producer of the Year Award at the Czech Grand Design 2006 and the Company highly values the third position it managed to secure in this category. The implementation of the new design of the 1.5l Mattoni bottle (for more information click here) and ongoing cooperation with Jan Čapek resulted in a nomination for the Producer of the Year at the Czech Grand Design 2007 and Jan Čapek was nominated for the Designer of the Year.



 Aquallia


Mattoni Styl´ –the winner of Czech non-sparkling waters at the Aquallia Fair 2005

The Aquallia Fair 2005 took place in the Prague Congress Centre from 3rd to the 5th of November. This unique European event focusing on water, cosmetics, health, spa treatments and design also doubles as a fair and an international discussion forum offering a wonderful opportunity for acquiring information, exchanging ideas and passing on experience. The Aquallia prizes for 2005 were announced during this event with Mattoni Styl securing first place among Czech non-sparkling waters.

For further information please see: http://www.aquallia.com



Mattoni Styl ico Raindrop shaped cut diamond - the proper symbol for the best czech still water of the Aquallia Awards 2005 - Mattoni Styl mineral water
Mattoni Styl ico Mattoni Styl – the winner of non-sparkling waters at the Aquallia Awards 2005.
Expozice Karlovarských minerálních vod – první přiblížení. ico Exposition of the Karlovarské minerální vody company- introduction.
Prostor byl vyřešen jako bar s cílem poskytnout návštěvníkům informace v příjemném prostředí, které nabízí osvěžení. ico The interior was designed as a bar offering drinks and information to the visitors and creating a pleasant atmosphere.
Design je jedním z prvků, na kterých si Karlovarské minerální vody zakládají. ico Design is essential for the Karlovarské minerální vody company.
Fukční expozice splnila svůj účel.

ico The functional exhibition fulfilled its purpose.



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 Klasa

KlasaThe Karlovarské minerální vody company is involved in the national project KLASA brand which is awarded to products that prove to be of constantly good quality and are of Czech origin. The company has been awarded the national brand KLASA for its products Mattoni, Magnesia and Aquila since 2003 demonstrating the high quality of KMV products and their value to the consumer.

Source: KMV, a.s.

Mattoni Magnesia Aquila Aqualinea

Marketing objectives and principles of using the national brand KLASA

  1. National brand KLASA
    provides information to consumers and tradesmen informing that the product that has been awarded the KLASA brand is: :
       
    • Fully or partially made out of domestic ingredients
    • Made exclusively in the Czech Republic
    • The quality of the product is comparable or better than similar imported products, or that the recipe for the product is unique
    • The quality of the product is constant, including the compliance with hygienic and technological procedures, composition and potentially also the packaging and may even be applied to the quality of the packaging
    • Conforming to the relevant food standards
       
  2. National brand KLASA
    serves as a marketing tool for the producers of domestic foods which were awarded this brand. The brand helps to fulfil the following roles:
       
    • Informs about the qualities of foods and products produced
    • Promotes the sale of products that have been awarded this brand
    • Enables the producers of good quality foods to participate in the marketing support by the marketing department of the National Agricultural Intervention Fund.
       
  3. National brand KLASA
    The brand is awarded by the Ministry of Agriculture of the Czech Republic based on the recommendation of the brand administrator. It is managed and promoted by the marketing department of the National Agricultural Intervention Fund which monitors the following issues:
       
    • The brand is awarded in accordance with the rules determined in the ´Awarding Rules´ and in accordance with marketing objectives
    • The brand is used in accordance with the rules determined in the graphic manual for the use of the brand
    • The brand fulfils the marketing objectives and principles stated above
    • The brand is associated only with the specific products which were awarded this brand
    • The brand was not devalued by unsuitable use and it is not associated with products which might damage the reputation and the role of the brand
Source: www.szif.cz

For further information please see: www.mze.cz, www.szif.cz


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 Employer of the Year


Lidové noviny issues a chart of the companies that appear to be potentially attractive employers for the university and college graduates.

The results of the Employer of the Year survey held annually by the International Students´ Organisation (AIESEC) serve as a very good criterion of the attractiveness of companies and professions. This year, almost 1,500 students in the final years of the Czech universities and colleges participated in the survey and answered questions regarding the industry or area, specific company and position, which they would prefer working in.

The companies presenting traditional Czech brands - Škoda Auto, Karlovarské minerální vody, Plzeňský Prazdroj or the Czech Airlines – captured the top positions in the chart. Regarding a specific position or work in a company, for several years now the highest preferences have been going towards financial management, marketing and advertising, personnel management, international trade or strategic marketing and planning.

Source: Lidové noviny
Date of issue: October 11, 2004


 Rhodos 2004


Also this year, Carlsbad Mineral Waters (Karlovarské minerální vody, a.s.) won first place in the category of Mineral and Table Water Producers in the prestigious Rhodos 2004 competition– awarded for the best marketing image. Mattoni is one of the few trademarks that is constantly perceived by the public (and by experts as well) as a brand continuously confirming its quality and traditional value.


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 GOLDEN CZECH SPRING 2005


This year, the company Karlovarské minerální vody, a.s. has once again defended its first-place position in the Golden Czech Spring Competition, and that in the category of „natural and flavoured mineral waters“. This time it won with its product Mattoni Mild.

The competition took place from 1 to 4 February in Tábor, South Bohemia.


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 The Blue Rhodos for Mattoni



The Good-Quality Corporate Image of Karlovarské minerální vody.

In the field of mineral water producers, KMV, a.s. took the first place in the competition for the best corporate image for the fourth time in a row.

Already in its seventh year, the competition was organised by the Rhodos Association comprised of GfK Praha, a marketing research agency, of Economia Publishing House and of Ogilvy CID.

Rhodos judged the quality of the corporate image of companies in a procedure where, in the first stage, 50 Czech managers designated five parameters that in their own opinions were the most important for a company’s image. Afterwards, in the second stage, 500 Czech managers were addressed in a telephone inquiry. They were asked to spontaneously name five companies in each of the 19 categories that Rhodos assesses companies in, then to evaluate them and to decide to what degree they meet the separate parameters. The criteria varied by field, but often they included customer approach, reliability and product quality.


New this year was the Blue Rhodos Prize that was awarded to the companies that took first place at least three times in a row. The Mattoni brand of Karlovarské minerální vody, a. s. received the prize after taking first place for the fourth time in a row this year.


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  New products of Karlovarské minerální vody, a.s.

Innovations in glass
Mattoni Grand 0.33 l, Mattoni Grand Soft 0.33 l and the non-carbonated Aquila Aqualinea 0.33 l still spring water are now presented in a brand new glass bottle designed by
the legendary Pininfarina Design Studio.



Mattoni Soft caresses
For lovers of mild bubbles, we have prepared Mattoni Soft in 0.5 and 1.5 l PET packaging.


Mattoni Light Lemon and Orange
Another new product is Mattoni Light in orange, lemon nad grapefruit flavours
– in PET 0.5 and 1.5 l packaging.


Mattoni in a new coat
The traditional products Mattoni natural 0.33 l, 0.5 l and 1.5 l are introduced in a new design. Flavoured Mattoni also underwent changes.


Magnesia Multia 0,5 l
The last novelty is the new 0.5 l format of Magnesia Multia in orange, lemon,
and grapefruit flavours.


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 GOLDEN CZECH SPRING 2003

On March 31, 2003 the winner of the Czech Spring Awards was announced in Tabor. Nine mineral water manufacturers competed for the title. Mattoni and Magnesia of Karlovarské minerální vody, a.s. won the titles in the natural mineral water category.



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 EUROPEAN TRUSTED BRANDS 2003 - GOOD BRAND 2003

But for a few exceptions, Czech consumers still consider the same, traditional brands as the most credible ones. This is confirmed by the results of the freshly completed survey Good Brand 2003, organised for the third time by Reader's Digest in European countries. Similarly to other regions, the Czechs trust their traditional "national" brands the most, if available in the given product category. Once again, Mattoni natural mineral water is a star among non-alcoholic beverages.



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 GOLDEN CZECH SPRING 2002

This year Karlovarské minerální vody, a.s. has won many awards, confirming its number one position on the mineral water market. One of the awards was the Golden Czech Spring 2002 - a prize the Magnesia label was awarded in the category of mineral waters at the Beer and Mineral Waters Ceremonies. Also this year, Karlovarské minerální vody, a.s. was ranked among the Czech Top 100 - the ranking of one hundred admirable companies of the Czech Republic.



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 CERTIFICATE OF QUALITY ISO 9001:2000

In April 2002, KMV, a.s. obtained the certificate of quality No. 01 100 025001 verifying in compliance with the TÜV CERT procedure that Karlovarské minerální vody, a.s. and its associated plants MATTONI and MAGNESIA have introduced and have been using a system that assures quality in the industry of bottling natural mineral, natural spring and table water, the development and the manufacture of beverages with fruit syrups, juices and aromatic compounds according to DIN EN ISO 9001:2000 norms.



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 EUROPEAN TRUSTED BRANDS 2002 - GOOD BRAND 2002

MATTONI won in the "Non-alcoholic beverage" category of the "Good Brand 2002" survey.

Towards the end of 2001, Reader's Digest organised a second consumer brand trust and preference survey. This project is among the most important of its kind in Europe. The main goal of the survey was to reveal which brands Europeans trust the most in 30 given categories. The respondents evaluated these brands from the aspects of quality, value, trustworthiness, image and understanding of customer needs.

In the Czech Republic, this survey is organised by Reader's Digest "Výběr" under the heading "Good Brand 2002". The survey was carried out by means of correspondence, using questionnaires that were processed and evaluated by the Wyman Dillon Limited company, whose head office is in Bristol, Great Britain.

The products of KMV, a.s. took two of the three winning positions in the "Non-alcoholic beverages" category. Mattoni was the winner and Magnesia took third place.



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 RHODOS - COMPANY IMAGE PRIZE 2002 

Category - Mineral water manufacturers
1. prize  Karlovarské minerální vody
2. prize  Hanácká kyselka
3. prize  Helios Praha, závod minerální vody Ondrášov


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 RHODOS - COMPANY IMAGE PRIZE 2001

Since 1997, the Prize for the Best Company Image has been awarded by the consortium of the companies Kairos, Brno Fairs and Exhibitions, Corporate Identity Design, Economist and GfK-Prague on the basis of evaluation by top managers of companies based in the Czech Republic.
   
The investigation consists of two stages: First, the managers define major parameters for individual branches - categories, and then they select five parameters for evaluation of the companies active in each particular category.
   
The evaluation takes the form of telephone inquiries focused on a representative sample of 500 respondents - top managers.
   
In 2001, the prizes have been awarded for 19 categories of national economy. For each category, a hierarchy of the three best companies has been made as follows:

Results:

Category 1st prize 2st prize 3st prize
Mineral water manufacturers Karlovarské minerální vody (Mattoni) Nova centrum (Korunní kyselka) Poděbradka
Non-alcoholic beverage manufacturers Karlovarské minerální vody
(Aquila)
HBSW
(Dobrá voda)
Pepsi
Car manufacturers Mercedes Benz BMW Ford Motor
Computer manufacturers Hewlett-Packard Apple Computer IBM
Cellular phone manufacturers Nokia Siemens Panasonic
Breweries Plzeňský Prazdroj Budějovický Budvar Pivovar Radegast
Sports clothes manufacturers Nike Puma Adidas
Travel bureaux Fischer Vítkovice Tours Čedok
Air companies Fischer air Lufthansa British Airways
Spirits and liquor manufacturers Jan Becher - Karlovarská Beecherovka United Ddestillers Rudolf Jelínek
Cellular phone operators Eurotel RadioMobil Český mobil
Perfume and lotion manufacturers MIDIO (Ch. Dior) Beiersdorf
(Nivea)
Fann
(Hugo Boss)
Leasing companies CAC Leasing Škofin OB Leasing
Hypermarkets/supermarkets Tesco Hypernova Carrefour
Petrol stations Aral Shell OMV
Building savings banks Českomoravská ČS-Stav. Spořitelna Raiffeisen
Insurance companies Nationale - Niederlanden Allianz Generali
Consumer electronics manufacturers Sony Czech Thomson Philips


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 TOP CHART OF THE BEST RANKING COMPANIES IN THE
 CZECH REPUBLIC FOR 1999

The survey has been performed by AISA, a company specializing in market research.
   
The survey included 225 Czech and international companies.
   
The survey was performed during the whole year in the form of personal conversations.
   
It was based on a representative selection of the Czech population in the age of 15-69 years.
   
1000 respondents were asked about every company.
   
The company of Karlovarské minerální vody, a.s. is the best ranking Czech company. "It is the first time when the top ten most renown companies included right two Czech producers of beverages", confirmed Marek Boguszak, director of the AISA company.
   
 

1999

FIRM

1998

 1.

 BMW

 1.

 2.

 Karlovarské minerální vody

 11-12.

 3.

 Panasonic

 8.

 4.

 Plzeňské pivovary

 17.

 5.

 Rossignol

 2.

 6-7.

 Honda

 5.

 6-7.

 Mazda

 7.

 8-9.

 Ford

 11-12.

 10.

 Adida

 26.27.

 11.

 Opel

 24-25.

 12-13.

 Sony

 3.

 12-13.

 Philips

 6.

 14.

 Mercedes

 4.

 15-16.

 Husqvarna

 22.

 17.

 Toyota

 15-16.

 18.

 Microsoft

 34.

 19-20.

 Nissan

 35.

 19-20.

 Gillette

 40.

 21.

 Michelin

 15-16.

 22-24.

 Mitsubishi

 19.

 22-24.

 Renault

 55-58.

 22-24.

 Čokoládovny

 13.

 25.

 Nestlé

 62-64.

 26-27.

 Hewlett Packard

 41-42.

 26-27.

 Kodak

 26-27.

 28.

 Budvar

 29.

 29.

 Samsung Calex

 36-37.

 30.

 Moulinex

 41-42.

 31.

 Whirlpool

 52.

 32-35.

 Robert Bosch

 20.

 32-35.

 Reebok

 31-32.

 32-35.

 Zanussi

 36-37.

 32-35.

 Fischer - cestovní kancelář

 45-48.

 36.

 General Motors

 9-10.

 37.

 Canon

 38-39.

 38-40.

 Goodyear

 92-93.

 38-40.

 IBM

 18.

 38-40.

 Stock Plzeň

 59-60.

 41-42.

 Jihočeské mlékárny

 45-48.

 41-42.

 Škoda, automobilová a.s.

 45-48.

 43.

 Braun

 49.

 44.

 Hanácká kyselka

 23.

 45.

 Nokia

 77-78.



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 AWARDS WON BY KARLOVARSKÉ MINERÁLNÍ VODY, A.S.

1. HIT 2001 - Modern shopping
The "Best innovation of the year in the category of non-alcoholic beverages" award was won by Mattoni 0.5 l natural, lemon and orange.

2. Golden Czech Spring 2001
In the "Mineral water" category, for MATTONI

3. RHODOS - prize for company image 2001
1st place in the "Mineral water producers" and "Non-alcoholic beverage producers"

4. 3D advertising star
The "Mattoni opener" promotional item won 1st place in category D: "3D with the greatest added value".

5. RHODOS - prize for company image 2000
1st place in the "Mineral water producers" category

6. Golden Czech Spring 2000
In the "Mineral waters" category for MAGNESIA

7. HIT PARADE OF THE BEST-RATED COMPANIES IN THE CZECH REPUBLIC FOR THE YEAR 1999
2nd place

8. Golden Seal 1998
1st place in the "Newspaper product advertisements" category - Mattoni advertisement.



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